Marketing campaign
Channels Exhibitions, the organiser of Gifts & Premium, has built an enviable reputation for organising successful events by attracting quality, targeted and committed audiences to its shows from across the region and beyond.
The success of Channels Exhibitions is based on the running of effective marketing campaigns using a wealth of experience in advertising, PR and database management. The Gifts & Premium campaign will reach hundreds of thousands of buyers from the entire region. The strategy includes:
• A major international PR campaign, targeting over 50 leading newspapers and magazines with editorial previews • Advertising and mutual co-operation with over 30 regionwide international newspapers • Advertising in relevant industry-specific business magazines • Region-wide radio campaigns • Extensive electronic direct mail campaigns, visitor invitations and show newsletters to over 250,000 named buyers throughout the region • Complimentary matchmaking (Premium Match) and nominated buyer programs • VIP invitations to the top 2,000 leading regional retailers, wholesalers and agents |
